True Root Financial is a financial advisor and financial planner based in San Francisco, CA. We serve clients across the globe. Navigating your wealth as a tech professional is exciting, but it can also be overwhelming. With RSUs, ISOs, tender offers, and equity grants, every decision carries significant financial consequences. Even a single misstep can […]
True Root Financial is a fee-only financial advisor and financial planner based in San Francisco, CA. We serve clients across the globe. For many high-net-worth tech professionals, the financial journey doesn’t end with building wealth. After diversifying assets, minimizing taxes, and putting protection strategies in place, a natural question arises: What’s next? If you are […]
True Root Financial is a fiduciary financial advisor and financial planner based in San Francisco, CA. We serve clients across the globe. For high-net-worth tech professionals, wealth isn’t just numbers on a screen; it represents years of dedication, innovation, and strategic risk-taking. But building wealth is only half the battle. Protecting it from unforeseen events, […]
True Root Financial is a financial advisor and financial planner based in San Francisco, CA. We serve clients across the globe. For high-net-worth tech professionals, building wealth often comes from a mix of salary, equity, and other investments. While diversifying your portfolio and harvesting losses is an important first step, the next step, executing advanced […]
True Root Financial is a financial advisor and financial planner based in San Francisco, CA. We serve clients across the globe. For high-net-worth tech professionals, holding a large amount of your net worth in your employer’s stock can feel like a jackpot. RSUs, stock options, or early founder shares can quickly grow into multi-million-dollar positions. […]
True Root Financial is a fee-only financial advisor and financial planner based in San Francisco, CA. We serve clients across the globe. For high-net-worth tech professionals, taxes are often the single largest expense you’ll ever face. If you hold a concentrated position in your company’s stock, your gains can quietly grow over time, and if […]
True Root Financial is a fee only financial advisor and financial planner based in San Francisco, CA. We serve clients across the globe. You’ve done the hard work. You’ve clarified your purpose, your priorities, and the kind of life you want to build. Now the stakes have changed. Your company is going public. Millions, maybe […]
True Root Financial is a financial advisor and financial planner based in San Francisco, CA. We serve clients across the globe. It finally happened. After years of late nights, product launches, endless Zoom calls, and maybe even a little bit of imposter syndrome, your company is going public. If you’re like most tech professionals in […]
True Root Financial is a fee-only financial advisor and financial planner based in San Francisco, CA. We serve clients across the globe. Switching tech jobs is exciting, but it often leaves you with an old 401(k) account. Many professionals in the San Francisco Bay Area face this situation, and making the right decision can save […]
True Root Financial is a fee only financial advisor and financial planner based in San Francisco, CA. We serve clients across the globe. Let’s play a quick game. Hint: One Could Save You Hundreds of Thousands Over Your Lifetime!! Here are two scenarios: Scenario A: Every April, you gather your W-2s, 1099s, and a shoebox […]
