True Root Financial is a financial advisor and financial planner based in San Francisco, CA. We serve clients across the globe. You’ve Built It. Now Protect It. Imagine spending years climbing the ladder, negotiating offers, juggling stock options and RSUs, budgeting for your family, and investing wisely, only to have it all unravel due to […]
True Root Financial is a fee only financial advisor and financial planner based in San Francisco, CA. We serve clients across the globe. Spoiler alert: it’s not. And mistaking one for the other could cost you tens of thousands of dollars. Imagine walking into a movie theater halfway through a film and trying to change […]
True Root Financial is a fee only financial advisor and financial planner based in San Francisco, CA. We serve clients across the globe. If you’re a tech professional in the Bay Area, there’s a good chance a large portion of your net worth is tied up in your company’s stock, through RSUs, stock options, or […]
True Root Financial is a fee only financial advisor and financial planner based in San Francisco, CA. We serve clients across the globe. You’ve got the tech job. The RSUs. The 401(k). Maybe even a growing savings account. But when it comes to investing that money wisely? That’s where things can get tricky, even intimidating. […]
True Root Financial is a fee only financial advisor and financial planner based in San Francisco, CA. We serve clients across the globe. Let’s be honest, financial insecurity isn’t just about not making enough money. Even high earners in tech, with impressive salaries, RSUs, bonuses, and investment portfolios, often feel uncertain when it comes to […]
True Root Financial is a fee only financial advisor and financial planner based in San Francisco, CA. We serve clients across the globe. When negotiating a job offer, especially in the tech industry, you’re often presented with more than just a base salary. Equity compensation like Restricted Stock Units (RSUs), stock options, or Employee Stock […]
True Root Financial is a fee only financial advisor and financial planner based in San Francisco, CA. We serve clients across the globe. Most professionals earn a straightforward salary. But in tech, compensation is a mix of salary and equity. And while stock can be a source of significant wealth, it comes with complexities, irregular […]
True Root Financial is a fee only financial advisor and financial planner based in San Francisco, CA. We serve clients across the globe. At companies like Google and Apple, employees often enjoy a lucrative benefit that’s easy to overlook: the Employee Stock Purchase Plan (ESPP). It seems straightforward—get a discount on your company’s stock—but beneath […]
True Root Financial is a financial advisor and financial planner based in San Francisco, CA. We serve clients across the globe. For many tech professionals in San Francisco, participating in an Employee Stock Purchase Plan (ESPP) feels like a no-brainer: discounted company stock, automatic contributions, and a chance to build wealth while doing the work […]
True Root Financial is a fee only financial advisor and financial planner based in San Francisco, CA. We serve clients across the globe. Spoiler: It’s not just about landing a big paycheck! Jason, a 34-year-old software engineer in San Francisco, had what most would consider the dream setup. He pulled in a generous six-figure salary, […]
