Free Guide for Tech Executives

The Tech Executive's Guide to Concentrated Stock

Five advanced strategies between "sell everything" and "hold and hope"

You know concentration is a risk. You've thought about selling, but the tax bill stops you every time. Your current advisor's answer is either "just sell" or "just hold." This guide introduces five strategies that most advisors never mention.

Cashless Collars
Structured Sales
Securities-Based Lending
Exchange Funds
Tax-Aware Investing

Download the Free Guide

Enter your details below for instant access to the PDF.

100% Fiduciary Fee-Only No Spam Instant Download

No sales calls unless you request one.
Your information is never shared or sold.

Your guide is ready.

Click here to download the guide →

Questions about your situation? Book a free call.

100% Fiduciary
Fee-Only, No Commissions
Ex-Goldman Sachs & BlackRock
Equity Compensation Specialist
San Francisco Bay Area
Why "sell or hold" is a false choice.

Most tech executives holding concentrated stock face the same dilemma. Selling feels expensive. A 37% or higher combined federal and California tax rate means handing back a significant portion of the gains you earned. Holding feels dangerous. When 60, 70, or 80 percent of your net worth is tied to one company, a bad quarter affects your retirement, your children's college, and your financial independence.

So most people do nothing. They hold and hope. And sometimes that works. But sometimes a stock that was at $250 is now at $130, and the window to act has already closed. The good news: there is a third path. Actually, there are five of them.

Five strategies most advisors never mention.
1
The Cashless Collar
Protect your downside without selling a share

A collar combines two options on your existing position. You buy a put option that sets a floor, protecting you if the stock drops below a certain price. You sell a call option that caps upside. Done correctly, the call premium offsets the cost of the put, making the strategy cashless. You remain invested. No shares sold. No tax event triggered. But if the stock drops 30%, your losses are capped.

Best for: Executives who want downside protection but are not ready to sell. Also useful for anyone within 12 to 24 months of a planned selling window.
2
The Structured Sale
A disciplined exit plan that removes emotion

The most painful words in finance are "I should have sold." A structured sale is the antidote. Predetermined triggers, a target price, portfolio concentration thresholds, and time-based schedules all execute automatically. The market goes up and you're tempted to hold for more. The market goes down and you're afraid to lock in a loss. A structured plan executes regardless of how you feel that week.

Best for: Executives who know they need to diversify but keep delaying the decision. Also ideal for anyone who said "I should have sold" in the last 12 months.
3
Securities-Based Lending
Access liquidity without selling a single share

Securities-based lending lets you borrow against your existing portfolio as collateral. The stock stays intact. No shares sold. No capital gains triggered. Interest rates are typically comparable to a home equity line of credit. Particularly valuable during blackout periods or when you want to defer a tax event to a future year when your income may be lower.

Best for: Executives with near-term liquidity needs who do not want to trigger a tax event. Also useful during blackout periods or when income timing matters.
4
Exchange Funds
Diversify without selling, through a tax-deferred structure

An exchange fund lets you contribute your concentrated stock and receive a diversified interest in a pool of assets contributed by other investors. No stock is sold. No immediate capital gains tax triggered. You contribute your shares, own a piece of a diversified portfolio, and no longer hold a concentrated single-stock position. Requires $1M+ minimum and a 7-year lock-up.

Best for: Executives with a single large position who can tolerate a multi-year lock-up and meet the minimum contribution requirements.
5
Tax-Aware Investing
Harvest losses systematically to offset gains when you sell

When you sell concentrated stock, capital gains in California can exceed 37%. Tax-aware investing builds a reservoir of losses in your broader portfolio to offset those gains. Direct indexing owns the individual stocks in an index rather than an ETF, harvesting losses daily. For very large, low-basis positions, a 130/30 long-short strategy amplifies loss harvesting further, potentially saving six figures or more in taxes over time.

Best for: Executives planning to sell concentrated stock over time who want to minimize the tax impact. Direct indexing for most; 130/30 for very large, low-basis positions.
At a glance.
Strategy Tax Event? Liquidity? Diversified? Best For
Cashless Collar No No No Protection while holding
Structured Sale Yes, over time Yes Yes, gradually Disciplined exit plan
Securities-Based Lending No Yes No Near-term cash needs
Exchange Fund Deferred No (7+ yr lock) Yes, immediately Large qualifying position
Direct Indexing Generates losses Yes Yes Offsetting planned stock sales
130/30 Long-Short Amplified losses Yes Yes Large, low-basis positions
"Money is simply a tool. The real goals are control over your time, security for your family, and the freedom to choose what comes next."
Roshani Pandey ? Founder, True Root Financial
Download the Guide
Questions that will tell you a great deal.

If your current advisor has never raised any of these strategies, bring them these questions. Their answers will tell you whether they specialize in this kind of work.

1
Have you analyzed the specific concentration risk in my portfolio and what happens to my financial plan if this stock drops 30 to 40 percent?
2
What is your experience with cashless collars or structured selling programs for concentrated equity positions?
3
Is securities-based lending an option given my current portfolio, and what are the risks I should understand?
4
How do you coordinate equity compensation planning with my tax situation across multiple years?
5
When did you last proactively reach out to me with an idea I had not asked about first?
6
Do you use tax-aware investing strategies like direct indexing or long-short approaches to generate losses that offset gains from selling concentrated stock?
Roshani Pandey
Roshani Pandey, Founder of True Root Financial
Roshani Pandey
Founder & Wealth Advisor, True Root Financial

Roshani founded True Root Financial after 16+ years advising ultra-high-net-worth families at Goldman Sachs, BlackRock, Cambridge Associates, and Bessemer Trust. She came to the United States from Nepal for college, built her career at the highest levels of institutional finance, and created True Root to bring that same level of strategy to first-generation wealth builders in technology.

True Root Financial is a fee-only, 100% fiduciary firm based in the San Francisco Bay Area. We do not earn commissions. Our only compensation is the fee you pay us directly.

Risk reduction without disruption Tax awareness as a core discipline Integrated simplicity

Ready to see what a proactive plan looks like?

Book a no-obligation conversation. We will review your equity position, identify what you might be missing, and show you what a comprehensive plan actually looks like for your specific situation.

Book a Free Consultation →